Bruce Floyd is the University of Florida's social media specialist with over 15 years of experience working with web technology. He previously worked for the UF Web Administration office as a web manager and usability researcher.

Bruce's two degrees - B.S. in Psychology and Master's in Entrepreneurship from the University of Florida - have prepared him well for leveraging social and new media platforms for use by marketing and communications in the University Relations office. His ultimate goal is to show the University of Florida as an accessible, friendly and helpful organization.

Bruce currently manages the top level social media platforms, including Facebook, Twitter and YouTube and acts as a consultant to other campus units interested in maximizing their online presence.

When he's not at work tweeting, you'll find Bruce at home, likely tweeting.

Resources

• Social Media Resources at UF
• List of official UF social media accounts
• Social Media use, guidelines, and policy implications at UF

Additional Sites

• Innovation Square
• UF Identity System
• UF Communications Network
• Think Before You Ink
• InsideUF
• Inside The Gator Nation
• Gators for Higher Ed
• Economic Impact

Connect with University of Florida on Facebook.

University of Florida on YouTube.