The Office of University Relations
The Voice of UF
The Office of University Relations is responsible for communicating the overall public image of UF. In executing many of the university’s vital communications initiatives with efforts spanning News, Government and Community Relations, Marketing, Creative Services, Social Media, and Public Affairs, University Relations provides a wide range of services.
The News Bureau is UF’s primary media relations office. From the latest research findings to outstanding student achievements, the News Bureau generates a steady stream of news about the university and responds to inquiries from journalists with local, state, national and international news organizations. It also provides media training.
Government Relations is charged with securing funding and substantive legislation that enables UF to provide research, teaching and service. The office works closely with government officials and their staffs at the federal, state, and local levels to advocate issues of importance to the University.
Community Relations is responsible for developing and maintaining “town-gown” relationships with individuals and business communities. From “Eye Opener” Discovery Breakfasts to implementing the annual University of Florida Campaign for Charities, Community Relations keeps UF and the public in close touch.
Marketing and Creative Services work closely together to develop and implement integrated marketing communications strategies designed to advance the university’s reputation and standing among wide-ranging target audiences. This is accomplished in a variety of ways, including graphics, print, photography, web design, video productions, advertising and marketing. The office’s strategic creative services are available to all colleges, departments and units across campus.
Our Social Media staff is a never-ending and always-current generator of information about what’s going on at UF. We connect with students and friends of the university, enable them to connect with each other and generally make life as a Gator just a bit more social.
The Office of Public Affairs addresses issues of concern for the university and serves as a liaison to media outlets. The office also handles issues for the university’s Board of Trustees and addresses public records requests.